Foss Floors approached SPLASH to assist with their pitch for Walmart shelf space. SPLASH positioned the carpet products to reach the specific audiences that Walmart buyers were looking for. Branding, messaging and imagery were curated for each project.
Peel & Stick Carpet Kit
Audience: Middle aged mother looking for an affordable and high impact DIY project
Peel & Stick Utility Mat
Audience: Homeowner with industrial strength carpet need
6x8 Rug Belly Bands
The 6x8 rugs act as a series with each model focused on its own audience- activity rug, outdoor rug, and higher end residential rug.
All images are placeholder and for presentation purposes only.