Brand System Development for Green Machine
We partnered with Green Machine to design a rugged, high-impact creative system that positioned their 62V outdoor power tools as a decisive challenger in the category. This work bridged strategy, identity, content systems, and campaign expression to give the brand a distinctive point of view both on retail shelves and in digital channels.
Rugged Battery Power
The Challenge
In retail environments, attention is compressed to seconds. Green Machine needed a brand system strong enough to cut through crowded aisles, command digital thumbnails, and maintain consistency across physical and online commerce.
The brand is positioned as heavy-duty and disruptive, using bold messaging to challenge both the user and the category.
Against the Grain of OPE Traditions
Commercial Spots
Endurance Course
Concept: Overcome your yard’s greatest challenges with Green Machine high performance tools. Tools are introduced and challenged through a rigorous course reminiscent of military training with a muddy, dirty, difficult terrain, fast moving challenges and tool teamwork.
Game Day
Concept: The new Green Machine lineup is introduced as an unbeatable sports team. A sports announcer introduces the Green Machine tools with stats and a play-by-play of the performance Green Machine skills and performances are demonstrated on the “field” as the announcers highlight their features as players in a football game.
Product Videos
Self Propelled Mower Product Video
Chainsaw Product Video
Services Provided
Consumer Product Brand Development
Outdoor Power Equipment Branding Strategy
Brand Positioning & Audience Definition
Integrated Campaign Development
Product Photography & Video Production
Retail-Ready Packaging & Enhanced Content
Website Design & E-Commerce Content
Google Ads & Digital Campaign Management
Social Media Strategy & Content
Email Marketing & Lifecycle Campaigns
Market Research & Competitive Analysis