Outdoor Power Equipment Marketing for Murray
We partner with Murray to provide ongoing marketing and content support across its outdoor power equipment lineup. The approach is straightforward: highlight product strength, clarify features, and let performance speak for itself.
Project Overview
Murray competes in a value-driven outdoor power equipment category where buyers prioritize reliability, horsepower, deck size, and durability. The objective is not to reinvent the brand, but to present its advantages clearly and consistently across digital, retail, and seasonal campaigns.
Our role focuses on disciplined execution — aligning photography, video, paid media, and e-commerce assets around product features that matter most to homeowners and seasonal buyers.
PAID DIGITAL MEDIA SUPPORT
Next Generation
Geo-Targeted Ads
Digital ads that follow customers from in-store to their online devices. SPLASH supports Murray’s summer season at The Home Depot with geoframing and geofencing featuring offline attribution. Traffic is driven to the product page at HomeDepot.com and reported on weekly with a break down of the most visited Home Depot stores, average store visit time, and more.
Full coverage marketing support
How To Videos
How To Remove the Cutting Deck
How To Change The Blades
Product Videos
MT200 Riding Lawn Tractor Product Video
21” Push Mower Product Video
Available in-store and online at The Home Depot
Services Provided
Outdoor Power Equipment Marketing Strategy
Lawn Mower Brand Campaigns
Outdoor Product Photography & Video Production
Retail & Home Depot Content Development
Geo-Targeted Advertising for Outdoor Products
Connected TV Campaigns
Trade Show & Dealer Marketing Support
Warranty & Post-Purchase Email Marketing