promotional emails

How often should your business send emails?

Your perfect consumer is out there, and they might just be on your email list. How often should you send them emails?

There are few better ways than a friendly email in the inbox to stay on top of mind to your audience. And according to the Consumer Email Tracker 2017, people open over HALF of the emails they receive. It can be difficult to figure- am I overwhelming my audience with emails, or do I not reach out quite enough? 

A few initial questions to ask yourself:
- Is your product/service seasonal? If so, what's the prime time?
- What specific holidays or dates are important to your industry?
- Does your business unveil new products throughout the year? If so, how many?

Count up the important dates, holidays and product launches in the questions above. This is the amount of no brainer, ideal minimum number of emails your business should send out in a year. 

The    DMA's National Email Client    reports a trend of companies sending less emails per month to focusing on the strategy and relevancy of content for users.

The DMA's National Email Client reports a trend of companies sending less emails per month to focusing on the strategy and relevancy of content for users.

Email numbers by category:

Seasonal products - send out one email a week during prime time with tips/content to share. During offseason don't be afraid to NOT reach out

Promotional Emails - once a month is a great amount of time if you are ONLY serving promotional emails

Newsletters - quarterly newsletters are a fantastic way to recap the season and share the most important bits with your audience. Newsletters are most successful in a tight-knit community with passionate followers

New product launch - Here's where the consumer can get excited. Don't be afraid to send out 3 emails during/before a launch.

 

The multiple variables will guide your ideal number of emails for your business and audience. Is your email helpful or does it include exciting content? Send it out.

 

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