What is content gathering and why should you care?

It's a phrase heard a lot the last couple years, and it's shaking up the way agencies tell your story. So how is content gathering different from a photoshoot?

Here's how we break it down:

A photoshoot has a shot-list or layouts and can include a large or small team of creatives (including: a photographer, sometimes video cameraman, art director, assistant, stylist, possible hair and makeup, models). Can occur on location or in studio with additional lighting and specialized gear. High volume of generated material and post.
Image use: Catalog, website, print, outdoor and digital advertisement.

A content gathering shoot has a looser list of images to gather and includes a smaller group of creatives (a photographer and sometimes an art director). More targeted and less expansive generated material.
Image use: Emails, social media

 

Examples of photoshoot vs. content gathering shoot:

  Photoshoot   - Artificial light brought in - Model

Photoshoot

- Artificial light brought in
- Model

  Content gathering shoot   - No model (stand-in) - Location that was discovered vs. scouted

Content gathering shoot

- No model (stand-in)
- Location that was discovered vs. scouted

  Photoshoot   - Camera crew - Model with wardrobe options

Photoshoot

- Camera crew
- Model with wardrobe options

  Content gathering shoot   - No model (stand-in)

Content gathering shoot

- No model (stand-in)

Robert Holland is an award-winning commercial photographer of over 25 years.

 

Ready to have your own photoshoot or content gathering shoot? Let's start planning it