It's a phrase heard a lot the last couple years, and it's shaking up the way agencies tell your story. So how is content gathering different from a photoshoot?
Here's how we break it down:
A photoshoot has a shot-list or layouts and can include a large or small team of creatives (including: a photographer, sometimes video cameraman, art director, assistant, stylist, possible hair and makeup, models). Can occur on location or in studio with additional lighting and specialized gear. High volume of generated material and post.
Image use: Catalog, website, print, outdoor and digital advertisement.
A content gathering shoot has a looser list of images to gather and includes a smaller group of creatives (a photographer and sometimes an art director). More targeted and less expansive generated material.
Image use: Emails, social media
Examples of photoshoot vs. content gathering shoot:
Robert Holland is an award-winning commercial photographer of over 25 years.
Ready to have your own photoshoot or content gathering shoot? Let's start planning it