Grand Banks & Palm Beach Brand Redevelopment for Two Legacy Marine Brands
We partnered with Grand Banks and Palm Beach Motor Yachts to refine their brands across key touchpoints. While connected at the portfolio level, each brand speaks to a different kind of owner. The work focused on defining those distinctions and building brand systems rooted in how each product is experienced on the water.
We started by understanding how each audience sees themselves on the water.
For Palm Beach, it’s about presence. Moving faster, standing out, and owning a product that reflects performance and precision. The brand needed to express confidence, speed, and modern luxury.
For Grand Banks, it’s about the experience of the journey. Distance, reliability, and time well spent on the water. The brand needed to reflect craftsmanship, comfort, and quiet confidence.
From there, we developed distinct brand directions that stand apart while aligning within a shared portfolio.
Brand #1:
Noble Palm Beach Motor Yachts
Owners see their Palm Beach as a toy that reflects a luxurious life on the water. The updated brand reflects the sentiment with a sleek and youthful design that introduce pops of orange to keep viewers guessing.
Brand #2:
Evolving Grand Banks
Owners see their Grand Banks as a tool that supports their passion for boating and voyaging. The updated brand reverts to the historic 1969 essence to align with the original spirit of Grand Banks.
Scope of work
Yacht branding and marine marketing for two boat brands, including research, creative direction, and brand system development. Delivered across website design, sales materials, and campaign assets, supporting performance across brokerage, dealer, and digital channels while maintaining clear brand distinction.