Brand system and campaign development for Murray, created in partnership with an in-house team.
We partner with Murray to provide ongoing marketing and content support across its outdoor power equipment lineup. The approach is straightforward: highlight product strength, clarify features, and let performance speak for itself.
Project Overview
Murray competes in a value-driven outdoor power equipment category where buyers prioritize reliability, horsepower, deck size, and durability. The objective is not to reinvent the brand, but to present its advantages clearly and consistently across digital, retail, and seasonal campaigns.
Our role focuses on disciplined execution, aligning photography, video, paid media, and e-commerce assets around the product features that matter most to homeowners and seasonal buyers.
PAID DIGITAL MEDIA SUPPORT
Next Generation
Geo-Targeted Ads
Digital ads that follow customers from in-store to their online devices. SPLASH supports Murray’s summer season at The Home Depot with geoframing and geofencing, including offline attribution. Traffic is driven to product pages on HomeDepot.com and reported weekly with insights on store visits, time spent, and engagement.
Full coverage marketing support
How To Videos
How To Remove the Cutting Deck
How To Change The Blades
Product Videos
MT200 Riding Lawn Tractor Product Video
21” Push Mower Product Video
Available in-store and online at The Home Depot
Scope of work
Outdoor power equipment marketing strategy, lawn mower brand campaigns, product photography and video production, retail and Home Depot content development, geo-targeted advertising, connected TV campaigns, trade show and dealer marketing support, and warranty and post-purchase email marketing.