Brand system, e-commerce, and campaign development for NavaClick.
As a Florida-based creative agency, SPLASH acts as NavaClick’s creative team, leading ongoing work across identity, e-commerce, content, packaging, and campaign, balancing regulatory precision with persuasive clarity to build a cohesive, scalable brand presence.
The Challenge
NavaClick entered a regulated medical category with a system that rethinks standard practice. The challenge was to explain a new mechanism, establish its practical value, and support its price point — all while operating within FDA communication standards. Education, credibility, and clarity had to lead every expression of the brand.
Ongoing Content & Community
Social content functions as an active extension of the product — not promotion for promotion’s sake, but structured education designed to shift behavior. We lead ongoing messaging that clearly explains how the system works, why it improves clinical workflow, and how its cost is offset by efficiency, reduced waste, and precision.
The strategy blends IRB-backed data, hands-on demonstrations, and practitioner voices to build conviction over time. Each piece of content is designed not only to inform, but to move practitioners from awareness to trial — positioning NavaClick as a forward-thinking solution within its category.
Regulated Commerce Infrastructure
The Shopify experience is built to support FDA-aligned purchasing, including verified practitioner accounts and controlled access. All site updates are reviewed with the Director of Quality and Regulatory Assurance to ensure continued compliance while maintaining a seamless digital experience.
Designed for the Clinical Environment
The packaging system balances sophistication with utility. Five sliding trays create order and accessibility within the practitioner’s workspace.
Structural cues support reorder awareness, while a secure, easy-release opening maintains both safety and efficiency. Every detail reinforces precision through design, not decoration.
What this work included
Medical device brand system development, positioning and visual identity, regulated e-commerce and Shopify development, content and production, packaging and print management, and social, educational, and sales collateral.